The benefits of collaborating with wholesale makeup distributors

10/15/2014 11:12

The beauty products market is one of the best developed markets at a global level and every year the generated profits are bigger and bigger. Intensive and extensive marketing campaign lie at the basis of most ranges of beauty products, but the increase in Internet use has led to consumers being better informed about the available alternatives and to some extent more discerning when it comes to choosing the right product for them. To that extent, wholesale cosmetics suppliers have significantly expanded their area of operation, catering to most of the small retail stores, but also to individual consumers, as long as the minimum quantity is met. There are many reasons for which one should collaborate with a wholesale beauty products supplier, or even with several different ones if the range of products is diverse and better rates and prices are obtained from different suppliers. In fact, lower prices are the number one reason for which small retail stores or salons choose to work with wholesale makeup distributors, but that is certainly not the only one.

As mentioned above, access to affordable skin care products, makeup and hair products is one of the main advantages of collaborating with wholesale suppliers. Logically, the lowest prices are offered by manufacturers, but getting a contract with a manufacturer can be a tough business, not to mention that you would have to contact every manufacturer in particular and negotiate terms with each and every one of them for all the products you want to market, as different ranges come from different manufacturers. By choosing to work with wholesale suppliers, you get to deal with only one company for all your discounted beauty products, whether it's skin care products, hair products or even the best teeth whitening products. Wholesale suppliers already have contracts in place with all major manufacturers of cosmetics and beauty products, therefore one or two suppliers can be your go to guys for everything you need. This saves you time and hassle and still gives you pretty good prices, although granted they aren't as low as manufacturers' prices.

Whether your retail shop or salon needs wholesale self tanning lotions or makeup products, contracting wholesale suppliers is a wise choice because they give you access to a wider range of products and open up more doors, as there are manufacturers that choose to only deal with distributors and not end retailers. The same is valid for individual consumers. As mentioned above, consumers can gain access to some wholesale products if they meet the minimum order requirements imposed by distributors, whether wholesale hair extensions suppliers or any other type. However, this is not valid for all suppliers and all types of products. A thorough market research will help consumers determine what suppliers provide this possibility. The bottom line is that, from lower prices to more flexible conditions and ease of business, there are many reasons for which small retailers should collaborate with wholesale suppliers.